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The Midnight Sale Craziness


This one word is more than enough to brighten up anyone’s face 
or lighten their mood when they are low. As the saying goes 
“Retail therapy”, is by far the best of therapy to make 
oneself feel more cheerful. Be it window shopping or any kind, 
the word shopping is undoubtedly the happiest and most 
positive word one can ever come across. Starting from a Re.1 
candy to may be a Rs.20000 Michael Kors bag, shopping can give 
us the utmost satisfaction at any point of time and specially 
to women. 

But when “SHOPPING” is accompanied by “SALE or DISCOUNT” then 
it becomes one helluva of excitement, madness and craziness, 
for people who are very fussy about spending money, also gears 
up to grab all those goodness displaying the tag “Flat 50% 
off”. Discounts are like the icing on the cake.  
But then what happens if a mall starts off a 3 hour sale where 
all the items and not any particular ones, are available at 
flat 50% off? 
This is amongst one of those very few days when a posh mall of 
Kolkata, the very famous and classy Quest Mall located in 
BeckBagan turned into a mini Burrabazar for three hours. In 
17th June 2016, Quest Mall declared their midnight sale from 
8.55pm till 12’o’clock in the midnight where all the products 
were available for flat 50% discount. A DKNY bag whose 
original cost is Rs. 7000, one grabs it for Rs. 3500!! What 
more one can ask for?  
As the clock struck 7pm, the roads started getting congested 
with all the cars heading to Quest Mall. By 8pm Quest Mall was 
full of buzz with a crowd of more than 5000 people waiting for 
the shutters to open and the sale to begin. People started 
queuing up outside the stores to get their hands on the 
products first. As the sale started at 8.55pm the entire mall 
was flooded with shoppers from all over Kolkata raising the 
craziness degree few more notches above. By 12’o’clock almost 
all the stores were out of stock with hardly any product left 
for selling. 

With a footfall of almost a lakh or more, the Quest Mall 
midnight sale is one crazy thing which should not be missed. 
For people who have missed out this time, no worries, as this 
sale comes back after a gap of few months and you can just go 
and shop your heart out. 

By ~
Olina Chakraborty. 


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